Glossary

Glossary page.

1 Advertiser
2 Area
3 Basket
4 Bill Poster
5 Brand
6 Candidate Face
7 Categories
8 Charting
9 Cities
10 Circulation
11 Conditions
12 Contract
13 Contract Status
14 Counties
15 Countries
16 Custom Classification
17 Cut Out
18 DEC
19 Design
20 DMA
21 Face
22 Facing
23 Facing Zip
24 Fixed Faces
25 Flights
26 Gap
27 GL
28 Group
29 GRP
30 Illumination
31 Instructions
32 Jobs
33 Lease
34 Line of Sight
35 Market
36 Media Buyer
37 Media Type
38 Mobile Media
39 Movable Faces
40 Networks
41 Non-saleable
42 Overlay
43 People
44 Places
45 Plant
46 Preemptable Faces
47 Promised Faces
48 Posting Card
49 Restrictions
50 Retirement Date
51 Route
52 Sales Office
53 Scheduling Type
54 Scraping
55 Site
56 Site Permit
57 Skewing
58 Snipe
59 States
60 Structure
61 Sub-Contract
62 Supplier
63 Survey Number
64 Transcribe
65 Unillumiated
66 Unit Type
67 Vinyl
68 Virtual Face
69 Zipcode

Advertiser

The name of the company or organization the advertising copy is promoting. Agency

A company engaged in providing service for the planning, preparation, display design or placement of advertisement copy on behalf of an advertiser

Area

The smallest building block you would sell by. Combinations of areas are used to create Markets. If an area is not included in a market definition, faces in that area are not considered as available for contracts with that market definition.

Basket

Ad Manager allows you to create customized collections of anything you want (faces, contracts, designs, sales people, etc). These can be saved and used at any time.

Bill Poster

The people responsible for physically placing the designs on the faces. These can be individuals, crews, or contractors.

Brand

This is the specific item being sold by the Advertiser. For example, Ford Motor Co. would be the Advertiser, and the brand would be the Mustang.

Candidate Face

During the scheduling (charting) process any face that meets the required specifications is a potential face for the current subcontract flight.

Charting

The process of selecting individual unit locations to maximize outdoor advertising objectives while ensuring efficient use and allocation of resources. Assigning faces to sub-contracts, including design information. Also known as market scheduling, planning, etc. This often involves meeting specific requests from the buyer to achieve a specified reach and/or frequency.

Cities

The name of the municipality an advertising display is located in.

Circulation

The number of vehicles (in thousands) that have the opportunity to view the specific face in an average day. Up to 3 different street circulations (automobile) and 1 pedestrian circulation can be entered for locations near intersections, highways, etc.

Conditions

Each face in your inventory may be ideal for advertising a particular product or advertiser group, or may have specific location characteristics that can be used to attract certain advertisers. This information is entered into the system as Conditions.

Contract

A contract is the summary of the entire campaign. This contains information on the advertiser, agency, sales person, etc. Every contract consists of at least one sub-contract which details the campaign specifics (media type, flights, number of faces, etc).

Contract Status

Each contract can be set to one of 5 different status or conditions. It can be Contracted (Sold), Proposal (being considered by the advertiser), Dead Proposal (rejected by the advertiser), Hold (faces reserved for a client for an indefinite amount of time) or a Limited Hold (faces reserved for a client for a short period of time.

Counties

The name of the county an advertising display is located in. This is sometimes known as a region or district.

Countries

The name of the country an advertising display is located in.

Custom Classification

Each software user has the opportunity to define their own rating or classification system to use in the distribution of faces on a contract.

Cut Out

The addition of copy outside the physical edges of a face. Usually known as an extension.

DEC

Daily Effective Circulation. The average daily number of people that have the opportunity to view the face in a 24 hour period. See Circulation.

Design

The creative for a campaign that is to be posted on the faces.

DMA

Designated Marketing Area (DMA), an arbitrary geographic definition for each market. Extension

The addition of copy outside the physical edges of a face. Sometimes known as a cutout.

Face

The physical space on which creative is placed. You can have multiple faces on a structure.

Facing

The direction that an out-of-home unit faces. As an example, a north facing unit would be viewed by vehicles traveling south.

Facing Zip

This is the zipcode or postal code that a face can be seen from. Normally this is the same zipcode or postal code the site is located in however there are cases where a structure is built on the edge of one zipcode/postal code and is viewed by traffic in a different zipcode/postal code. Used when advertisers request faces in specific zipcode/postal code areas.

Fixed Faces

Advertising faces assigned to a contract that cannot be moved to another face.

Flights

Flights are components of a sub-contract. this is where you specify the specific start and end dates for different groups of faces during the life of the sub-contract.

Gap

A gap is a period of time when an advertising faces is not scheduled to be used by any contract. Typically this is non revenue generating showing time that can be kept to a minimum using Gap Charting option.

GL

General Ledge accounting name and code number used as a link to a company's financial software.

Group

A collection of Advertisers with similar characteristics. For example, Fast Food Restaurants, Automotive, etc.

GRP

Refers to the total number of impressions delivered by a media schedule expressed as a percentage of a market population. Also known as TRP - Total Rating Points.

Illumination

A face equipped with lighting that provides nighttime illumination of an advertising message.

Instructions

There are 3 types of Instructions, Posting Instructions, Contract Instructions, and Sub-Contract Instructions. Posting Instructions are lists that can be printed in lieu of posting cards, and show what campaign (advertiser, design) is to be placed on each face during the time frame specified. Contract Instructions are notes related to the contract, and can be used for reference or to print on reports to clients. Sub-Contract Instructions are notes related to a particular sub-contract, and can be used for reference or to print on reports to clients.

Jobs

Each company can define job categories to be used by the software. Examples could be Sales Rep, Operations Manager, Billposter or Market Scheduler.

Lease

The contract between the owner of an advertising structure and the owner of the land the structure is located on. It typically provides details of the financial arrangement for the use of the property.

Line of Sight

This term refers to 2 or more faces in close proximity to one another (e.g. beside each other) that should not have competing copy placed on them.

Market

A market is a collection of Areas that is used for selling and charting (scheduling) purposes. If an area is not included in a market definition, any faces in that area are not considered available for contracts with that market definition.

Media Buyer

A company that assists in the placement of media on behalf of an advertiser. Sometimes known as a media specialist.

Media Type

The name for each unique type of product sold by the outdoor plant operator. For example,Transit Shelter, 30 Sheet Poster, Bench, Wall, 3 x 6 m Poster, etc.

Mobile Media

A media type that is installed on any moving vehicle. Examples would be external bus sides, sides of trucks or taxi tops etc.

Movable Faces

Advertising faces assigned to a contract that can be moved to another equivalent face.

Networks

Networks are predefined groups of faces that are sold together. When charting, you can specify the network you wish to sell, and Ad Manager will chart these faces to the showing. Also known as groups or pools.

Non-saleable

An advertising face that is not typically sold to an advertiser. For example mall poster directory faces or a face given to a specific advertiser as part of a lease agreement etc.

Overlay

An item placed over copy to announce something particular for that face. For example, directions to the nearest store, or a countdown to an opening.

People

The names of staff working for the company.

Places

The names and location specific details of a building or specific location where advertising faces are installed. Some examples would be shopping malls, airports and office buildings. It would not include mobile advertising or street side advertising seen by passing street traffic.

Plant

All the out-of-home advertising faces in a market that are operated by a single company or operating unit. Sometimes the term refers to the out-of-home company itself.

Preemptable Faces

Advertising faces assigned to a contract usually at a lower rate subject to cancellation by another advertiser paying a higher rate.

Promised Faces

Advertising faces promised (guaranteed) to an advertiser that will be part of a specific contract (flight). Usually is part of the contract with the client.

Posting Card

Item produced identifying what campaign (advertiser, design) is to be placed at each face during the specified time frame. One is printed per location. Alternately, an instruction list can be produced.

Restrictions

Each face in your inventory may be considered inappropriate for advertising a particular product or advertiser group. These can be marked accordingly, and the system will warn you if you attempt to chart an advertiser to a face that is restricted for that type of advertiser.

Retirement Date

The date a face is permanently removed from active inventory. Usually the face is removed from the site.

Route

Each face in your inventory can belong to a collection of faces that are posted or maintained by the same person or crew. These collections are called routes, and can be used to sort, print and filter.

Sales Office

Each company using the software can define for reporting and operational purposes, contracts that originate from different locations (offices) of their company. It may be possible the inventory of one company is being sold by many separate sale organizations which need to be tracked as part of the contract.

Scheduling Type

When a face is assigned to a specific subcontract flight it is given one of four status: Promised (promised to the advertiser as part of the contract), Fixed (cannot be removed or relocated), Preemptable (can be removed), or Movable (can be relocated, but must be replaced with a comparable face).

Scraping

The process of removing old paper copy from the board by scraping it off.

Site

The actual location for a structure, a face, or multiple faces on the same structure.

Site Permit

In order to build a new advertising structure it is often necessary to obtain multiple permits such as a city building permit, electrical permit etc.

Skewing

The process of finding faces that meet certain conditions or restrictions.

Snipe

An adhesive strip that is an add-on used to change a portion of copy displayed on an out-of-home unit. Commonly used to provide site specific directions to the advertiser's place of business. Sometimes referred to as an add over or an add-on.

States

The name of the state an advertising display is located in. This is sometimes known as a province.

Structure

The physical entity for a face or multiple faces at a site.

Sub-Contract

Details about a specific flight of the campaign. This identifies the time frame of the campaign, the market, the faces assigned, and the designs to be posted. Subcontract Type

There are 4 types of Subcontracts; Sold, Bonus, Trade, or Public Service.

Supplier

The name of the printer that has printed the paper, vinyl etc. used to print the advertising copy on for installation on the advertising face

Survey Number

Used by companies that have the Outdoor DemoTrack studies performed by Market Information Services to identify which Survey Number this structure belongs to. These studies provide outdoor plant operators with the ability to identify the profile of the traffic stream past a face using our ARF approved methodology.

Transcribe

Copying past charting from another contract or sub-contract to the current contract or sub-contract. This procedure will allow you to see whether faces are available for the current contract or sub-contract and chart them.

Unillumiated

A face that has not been equipped with lighting for nighttime illumination of an advertising message. The DEC for an unilluminated units is typically calculated using a 12 hour viewing period. Sometimes referred to as a regular unit.

Unit Type

Each face can be given an additional description item to provide more information about this face. For example, Roof Location, Trivision Face, Mall Directory Face.

Vinyl

A single-sheet substrate on which an advertising messages is rendered by either computer production or hand painting. Sometimes known as a skin.

Virtual Face

Occasionally an advertising face can be split into multiple faces with the multiple faces being available for sale even though they really do not exist as separate physical faces. Conversely multiple faces can be combined to temporarily form a single larger face (the one large face being a virtual face that can be sold).

Zipcode

A geographical definition used by the United States post office for mail delivery. Also known as a postal code in other countries.