Advertisers

Advertisers

The ADVERTISERS database is a listing of all entities that have been displayed a company's inventory. Advertisers need to be placed into one of the appropriate Categories that are used when determining potential line of sight and location conflicts with other advertisers or the surrounding area.

Adding a New Advertiser

To add a new Advertiser, click on the arrow beside the New icon () for a list of items that can be added. Select OTHER, and then select Advertiser. The Advertiser Details Window will appear, and a new advertiser can be entered.

The PRIMARY CATEGORY is the Group with which this Advertiser is primarily associated. To identify additional groups with which to associate the Advertiser, enter them in the ADDITIONAL CATEGORIES box. To add another Category to the box, click the New() button and select the Category from the list. Continue until all Additional Categories have been selected. To delete an Additional Category, select it and click the Delete button ().

Adding Advertiser Conflicts

To identify any Advertisers or Categories not to place in line of sight with this Advertiser, select the Conflicts Page.

To add an Advertiser conflict, select the New() button in the Advertiser portion of the window. Select the advertiser to add to the conflict list. To add a Category conflict, select the New () button from the Category portion of the window. Select the category to add to the conflict list. Continue selecting Advertisers and Categories until all have been added.

Modifying an Advertiser

To modify an Advertiser, click the database from the OTHER folder, then double click the desired item and make the necessary change(s). Once completed, click the Save () button. Changes made will automatically be reflected throughout the software.

Deleting an Advertiser

To delete an Advertiser, there must be no Contracts, Designs or Brands associated with it. As well, it must not be on the Categories page of either a Site or a Face as either a Condition or Restriction. Select the database from the OTHER folder, then double click the desired item. Select the Delete button () for the record. Ad Manager will ask for confirmation to delete the advertiser.

Deleting Advertiser Conflicts

To remove an Advertiser or Category as a conflict that is listed for a given Advertiser, go to that Advertiser and go to the Conflicts page. Select the Advertiser or Category to be removed and select the Delete button ().